Te Pae Christchurch Sets Sights On Europe
1/07/2019 2:00:00 AM
In the lead up to opening in October 2020, Te Pae Christchurch Convention Centre has expanded its global reach into Europe by appointing leading international representation company, Worldwide Convention Specialists to support its lead generation activities.
Having recently returned from attending the world’s premier convention and meetings industry trade event, IMEX Frankfurt, Te Pae Christchurch General Manager, Ross Steele is buoyed by the future potential for the city.
“Attending a trade show is only one part of the process, follow up and regular contact is paramount for success. Given not all high-profile international associations attend every tradeshow, it is important to establish continuity by meeting these decision makers throughout their decision cycle.
“Our research shows more than 53% of international associations are headquartered in Europe, which is why this region is a significant target market for Te Pae Christchurch.
“Winning a convention is like bidding for the Olympics, with a planning cycle that can be between 2-12 years in advance. So, we need to be in front of every potential client to showcase Christchurch as a future host city contender,” Mr Steele said
Based in Germany, Worldwide Convention Specialists supports convention centres and convention bureaux throughout the world, including Kuala Lumpur, Toronto, Cape Town, Stockholm, Basel and Brussels, and now Christchurch.
AEG Ogden has had a long association with the Worldwide Convention Specialists (WCS) Director, Anette Palm, who understands the importance of regular 'in-market' meetings with clients face-to-face.
“Our history shows that associations primarily book events with destinations or venues with whom they have built a mutually beneficial business relationship and when AEG Ogden are involved it gives the client extra confidence during the selection process,” Ms Palm said.
“With Te Pae Christchurch opening next year, it is an exciting proposition to share with our long-term client base - many of whom organise more than two or three events worldwide, and most importantly, seek venues within the Asia Pacific region.”
New Zealand, and in particular Christchurch, has a strong pool of global experts that are internationally renowned for world’s best practices in the fields of earth and health sciences, building technology, ICT, agribusiness and international education.
“Based on the 2018 International Congress and Convention Association (ICCA) global meetings ranking, New Zealand is ranked 46th in the world as a conference destination and 12th in the Asia Pacific region.
“In collaboration with the country’s academic community leaders, Tourism New Zealand and ChristchurchNZ, we will be working towards raising this position in the years ahead with Te Pae Christchurch Convention Centre being a lead catalyst for this growth,” Mr Steele said.
About Te Pae Christchurch
Te Pae Christchurch is a crown-led major anchor project for the regeneration of Christchurch delivered by Ōtākaro Limited and is proudly managed by AEG Ogden. Opening in October 2020, Te Pae will have capacity to host up to 2,000 delegates for a variety of national and international events. It will feature world-class purpose-built facilities including a 1,400 seat auditorium, over 3,000 square metres of exhibition space and 24 meeting rooms. For more information visit tepae.co.nz
About AEG Ogden
AEG Ogden is part of AEG Facilities of the United States, a division of AEG, the world’s leading sports and entertainment company.
AEG Ogden manages venues throughout the Asia Pacific and Middle East, including Brisbane Convention & Exhibition Centre, Cairns Convention Centre, Te Pae Christchurch (opening 2020), Darwin Convention Centre, Kuala Lumpur Convention Centre, Oman Convention & Exhibition Centre, and ICC Sydney; Suncorp Stadium in Brisbane; and arenas in Brisbane, Sydney, Newcastle, Perth, and Dubai (opening mid-2019). AEG Ogden is progressing the new Brisbane Live arena and entertainment precinct for Brisbane. More information aegadvantage.com
Date: Monday 1 July 2019
Media Contact: Rochelle Uechtritz, AEG Convention Centres, Director, International Market Development
T: +61 400 253392 | E: email@example.com